About Alp N Rock

Founded in 2007 by Swiss Canadian designer Susanne Reich, Alp N Rock is a luxury apparel brand working to create positive change in the world. Inspired by European sport culture, alpine heritage and dressing with intentionality, our ambition is to create clothing you can’t find anywhere else — with a focus on unique design, unparalleled quality, and an ethos of giving back. Better for your wardrobe, and better for the world. 

Giving Back With U Go

Alp N Rock is proud to support U-GO, where every $800 dollars funds a year of university education for a young woman in a low-income country. After many years of a successful partnership with Room to Read, we are now passionately furthering our mission of bettering the world through higher education with U-GO, investing in the project of sustainable careers, skills, incomes, and long-lasting change for women and their communities around the world. We succeeded in sending 1,000 girls to school with Room to Read and are now working towards a new goal of sending 1,000 young women to university with U-GO. 

Sustainability To Us

Alp N Rock is a certified B-Corp, meaning we uphold the highest and most rigorous standards of environmental and social responsibility. We source innovative, eco-friendly fabrics that are bluesign approved and revered for their supreme quality and minimal damage to the environment. We are a 100% PFAS free brand, meaning that no “forever chemicals” are ever present in our garments. Every year we take active and meaningful steps towards reducing our footprint, setting new milestones to reduce our planetary impact.